Commander’s Intent // 001
AG² is a veteran and woman owned advisory firm. We turn vision into strategy, strategy into leadership, and leadership into operations — for nonprofits, founders, and billion-dollar systems alike. A senior partner leads every mission.
Area of operations
Nonprofits → billion-dollar systems
Order of Battle
Every organization has two fronts: how it runs, and how it’s known. We built a house for each — and a single command that connects them.
House 01 · Lead: Aaron Garofola, MBA, FACHE
Executive advisory for leaders who need the plan built, the team aligned, and the numbers moved — by someone who has run the organization, not just studied it.
House 02 · Lead: Ashlea Garofola, MBA
Marketing leadership that treats visibility as an operational asset — so the right people hear the right message, and attention turns into revenue, donors, and trust.
Force Multiplier
Most clients enter through one house. The ones who deploy both get something no single-discipline firm can offer: one command structure behind the plan and the message.
Your plan reaches employees, boards, donors, and customers in a voice built for each of them.
Marketing never promises what the organization can’t deliver — because both houses see the same plan.
Two principals, one engagement, one weekly battle rhythm. No vendors pointing fingers at each other.
Why AG²
The national firms sell you a partner and staff you with analysts. We don’t have a bench to hide behind — and we like it that way.
A founding principal does or directly oversees every deliverable. No bait-and-switch.
Two decades in the executive seat — hospitals, multi-site operations, publishing, and nonprofits we built ourselves.
Rapid assessment, immediate execution. We deliver decisions, not 200-page binders.
We meet you where you are and stay with you until you get wherever you’re headed.
After Action Reports
Client identities are withheld by default. The results are real.
Healthcare System · Transformation
Situation: Service gaps and a cultural reset, then a pandemic surge. Action: Led an operational and cultural transformation; re-established ICU services and expanded clinical capability.
growth across key performance indicators
Multi-Site Operations · Turnaround
Situation: Underperforming operations leaking profit. Action: Rapid assessment, leadership alignment, and a disciplined weekly execution rhythm — fix what’s broken, scale what works.
profit improvement per turnaround environment
Mission-Driven · Campaigns
Situation: Nonprofits needing visibility and funding. Action: Integrated campaigns, events, and editorial across 8+ organizations, with events reaching 7,500–10,000 attendees.
raised through strategic community campaigns
Proprietary Doctrine
Our operating system for organizations that are done drifting. Seven pillars, one flywheel, and a Weekly Battle Rhythm that keeps every leader moving the same direction.
Study the doctrineRequest a Mission Briefing
A senior partner. Your leadership team. A candid read on where you stand and what it will take to get where you’re headed. No obligation, no junior associates, no slide-deck theater. Need to go deeper? Extended sessions are $350, credited in full toward any engagement signed within 30 days.